Our Story

WattTime technology optimizes smart devices for real-time and ongoing emissions reductions without impacting cost and user experience.

The Beginning: Answering an Unanswered Question

WattTime’s origins date back to our quest to answer a seemingly simple question: “How clean is the electricity I’m using right now?” For a variety of reasons, there wasn’t a way to answer the question. And we decided it was worth figuring out.

It started out with dozens of software coders in a computer-filled room tackling the problem in a hackathon. Since then, 200+ volunteers across disciplines have contributed their skills and talents, backed by the work and participation of PhDs and researchers from the University of California, Berkeley, and Carnegie Mellon University. The resulting solution: Automated Emissions Reduction.

Today, we continue to feed AER with increasing algorithms and capabilities so that we can put forth solutions that align with our mission and enable customers to deliver on consumers’ demand for energy choice.

The Beginning: Answering an Unanswered Question

WattTime’s origins date back to our quest to answer a seemingly simple question: “How clean is the electricity I’m using right now?” For a variety of reasons, there wasn’t a way to answer the question. And we decided it was worth figuring out.

It started out with dozens of software coders in a computer-filled room tackling the problem in a hackathon. Since then, 200+ volunteers across disciplines have contributed their skills and talents, backed by the work and participation of PhDs and researchers from the University of California, Berkeley, and Carnegie Mellon University. The resulting solution: Automated Emissions Reduction.

Today, we continue to feed AER with increasing algorithms and capabilities so that we can put forth solutions that align with our mission and enable customers to deliver on consumers’ demand for energy choice.

Achieving Emissions Reductions by Empowering Customers Through Choice

Although WattTime’s technology allows for electricity grid emissions reductions, it’s first and foremost about customer choice.

We have options in nearly everything we do and buy: where to live, what color to paint the bedroom, what car to drive, what phone to buy and what apps to fill it with, which foods we eat. Yet we’ve had little to no choice in the electricity we consume, save for maybe putting solar on our roof, paying a premium for renewable energy certificates (RECs), or choosing a different retail electricity provider (if even an option).

Meanwhile, we haven’t had any option but to use the dirty energy provided to us, and hope and wait for the grid to get cleaner with more renewables. But here at WattTime, we’re guessing most customers wouldn’t choose to pollute if they didn’t have to. We give them the power to choose cleaner energy.

Achieving Emissions Reductions by Empowering Customers Through Choice

Although WattTime’s technology allows for electricity grid emissions reductions, it’s first and foremost about customer choice.

We have options in nearly everything we do and buy: where to live, what color to paint the bedroom, what car to drive, what phone to buy and what apps to fill it with, which foods we eat. Yet we’ve had little to no choice in the electricity we consume, save for maybe putting solar on our roof, paying a premium for renewable energy certificates (RECs), or choosing a different retail electricity provider (if even an option).

Meanwhile, we haven’t had any option but to use the dirty energy provided to us, and hope and wait for the grid to get cleaner with more renewables. But here at WattTime, we’re guessing most customers wouldn’t choose to pollute if they didn’t have to. We give them the power to choose cleaner energy.

How We Work: A Mission-driven Nonprofit with a Software Tech Startup DNA

When founding WattTime we had an important decision to make: how to incorporate the new organization. Based in the San Francisco Bay Area, leveraging technology to solve a problem and working as part of a lean, boot-strapping team, an obvious choice was on the table: traditional tech start-up.

After serious thought and serious reflection on our values, we ultimately chose to launch as a mission-driven nonprofit to steward a movement. In fact, we’ve even turned down potential business opportunities because the projects weren’t sufficiently aligned with our mission.

Yet despite being a purpose-driven organization--or maybe because of it--we have thrived and are growing fast based on a smart business plan, powerful technology, and a revenue model that carefully aligns with our values.

How We Work: A Mission-driven Nonprofit with a Software Tech Startup DNA

When founding WattTime we had an important decision to make: how to incorporate the new organization. Based in the San Francisco Bay Area, leveraging technology to solve a problem and working as part of a lean, boot-strapping team, an obvious choice was on the table: traditional tech start-up.

After serious thought and serious reflection on our values, we ultimately chose to launch as a mission-driven nonprofit to steward a movement. In fact, we’ve even turned down potential business opportunities because the projects weren’t sufficiently aligned with our mission.

Yet despite being a purpose-driven organization--or maybe because of it--we have thrived and are growing fast based on a smart business plan, powerful technology, and a revenue model that carefully aligns with our values.

WattTime and You: Fostering a Movement, Together

In order to realize the vision of widespread device emissions reduction, we all have to play a role in seizing the power to choose cleaner energy.

From utilities to device companies, energy storage developers, demand response aggregators, renewable energy developers, and end-use customers big and small … WattTime’s story is also our collective story. Won’t you join us?

WattTime and You: Fostering a Movement, Together

In order to realize the vision of widespread device emissions reduction, we all have to play a role in seizing the power to choose cleaner energy.

From utilities to device companies, energy storage developers, demand response aggregators, renewable energy developers, and end-use customers big and small … WattTime’s story is also our collective story. Won’t you join us?

WattTime Milestones

July 2020
April 2020
October 2019
October 2019
May 2019
April 2019
October 2018
September 2018
September 2018
June 2018
January 2018
November 2017
June 2017
March 2017
April 2016
July 2015
2014
2013
July 2020
WattTime cofounded Climate TRACE, a global coalition working together to monitor nearly all human-caused GHG emissions worldwide independently and in real time
April 2020
WattTime's compliance signal is officially implemented as leading energy storage tool for emissions reduction in California via SGIP
October 2019
WattTime partners with Liberty Access Technologies to bring green EV charging to electric fleets
October 2019
WattTime named a finalist for the IoT Global Awards in the "Connected Consumer and Smart Home" category
May 2019
WattTime launches Google.org-funded work to measure power plant emissions via satellite
April 2019
WattTime partners with Swytch to deliver new standard for enterprise sustainability
October 2018
Boston University announces new wind farm development based on emissions reduction direction from WattTime
September 2018
WattTime awarded mercury emissions reduction grant from GLPF
September 2018
WattTime named Global Energy Awards finalist for Emerging Technology of the Year
June 2018
Co-founder and executive director Gavin McCormick named a finalist for the Pritzker Emerging Environmental Genius Award
January 2018
WattTime participates in CPUC GHG signal recommendation working group
November 2017
WattTime and Microsoft announce partnership for European grid emissions data and consumer choice
June 2017
WattTime becomes subsidiary of Rocky Mountain Institute
March 2017
Co-founder and executive director Gavin McCormick named one of Grist’s 50 Fixers: “emerging leaders with fresh, forward-thinking solutions to some of the world’s biggest problems”
April 2016
WattTime and Energate announce first AER smart thermostat integration
July 2015
WattTime and eMotorWerks announced first AER electric vehicle charging station integration
2014
WattTime founded as a nonprofit
2013
Hackathon
Interested in how you can join the WattTime Team?