Demand response program integration: Traditional demand response—whether residential or commercial—is typically activated only a handful of times each year, reacting to grid reliability or price signals. Enhance that demand response with AER and turn it into a year-round feature that truly appeals to customers.

Electricity bill management and rate arbitrage: Recent trends toward demand charges and time-of-use rates are designed to use price signals to shift electricity consumption away from individual and grid peak, since peaking generation is more expensive and often more polluting. Co-optimized with an AER signal, rate-responsive demand flexibility can avoid even more emissions.

Utility rate structure innovation: As utilities increasingly move toward real-time pricing, dynamic pricing, performance-based metrics, and further innovate with customer-centric offerings such as green tariffs and carbon-neutral pricing, AER can provide the foundation for entirely new “low-emissions rate structures”.

Renewable energy grid integration and curtailment: As more and more renewable energy comes onto the grid, AER becomes a powerful way to use more surplus renewable energy, not just by shifting flexible demand to windy and sunny times, but by especially targeting times when renewable energy is on the margin and at risk of curtailment.

GHG / carbon accounting & reporting: For companies setting aggressive sustainability targets and reporting Scope II GHG emissions, AER can both more accurately account for the emissions-reduction impacts of a company’s sustainability investments and generate deeper emissions reductions that without leveraging AER.

Differentiation and customer demand for green / eco lifestyle features: From real estate to the foods we buy to the devices we use, customers increasingly look for green features and incorporate such features into purchasing decisions. Embedding AER into your smart devices and the buildings that use them can be an effective way to differentiate your product while appealing to this fast-growing market segment.

Climate, health, & environment: Whether motivated by carbon emissions for climate change, air quality (e.g., mercury, SOx, NOx), or human health and environmental impacts from fossil-fueled electricity generation, AER is one of the single most impactful and cost-effective ways to reduce emissions and achieve your mission-driven goals.

Environmental justice and community equity: Disadvantaged communities too often disproportionately shoulder the burden of health impacts from fossil-fueled generation. With AER’s unprecedented ability to connect the dots between electricity use and marginal emissions, truly making inroads for environmental justice causes becomes possible.

Regulatory, policy, & mandate compliance: Economic decarbonization policies. Clean energy targets. Energy storage mandates. Regulatory compliance and reporting requirements. AER can be a crucial part of the equation for reaching targets, achieving compliance, and ensuring that actions and investments are resulting in their intended outcomes.